BRAND WORK: CAMPAIGNS & COLLABORATIONS

OVERVIEW

Evelyn loves working with brands to develop colorfully illustrated campaigns that fit their needs. Her portfolio consists of a wide range of projects from magazine illustrations to social media campaigns, with every project custom designed to elevate the respective brand. The case studies below will exemplify how she specializes in creating engaging, unique, and sharable content. 

 

THE KENTUCKY DERBY WITH NBC 

Evelyn Henson

To generate buzz for NBC's Derby broadcast, Evelyn created this blog post with printable art that could be used to throw a last minute Derby party, and then promoted the post on her social media platforms. During the week of the campaign, she generated a total of:

  • 77.7k impressions on Instagram
  • reached 3k on Facebook
  • made 4k impressions on Pinterest.

The team she worked with during the campaign said: “these posts look AMAZING. I’m so excited we could include [Evelyn’s] talent in our program! I just don’t think I could love [her] work more... I shrieked 'CUTE!' at my desk!” 

 

STAPLES

Evelyn Henson

Evelyn teamed up with Staples to designed a 15 page printable coloring book for their website as part of a campaign for a Prismacolor colored pencil launch. After the project, their marketing team commented: "OBSESSED…[we] keep refreshing each feed to see the engagement…Everyone [loved] the coloring pages!” The coloring book not only brought in unprecedented traffic to the Staples.com site, but gave their audience a fun and unique incentive to use their new Prismacolor pencils.

 

CHARLOTTE AGENDA

Evelyn Henson

Evelyn illustrated 4 neighborhood illustrations for Charlotte Agenda's annual City Notes guide. The illustrations were both printed in the publication and turned into art prints as gifts to sponsors. Following the project, a team member commented that: 

"Working with Evelyn was one of the very best decisions we made for this year's edition of City Notes. The enthusiasm for the prints in the magazine has been overwhelming – we even had out-of-towners ask us for copies specifically because they wanted the prints! When our sponsors realized they'd been given prints of their own at our launch party, the 'surprise and delight' was next level. Behind the scenes, the process of working with Evelyn for a custom project was totally seamless and easy – critical for us during the crunch-time chaos of an annual launch." 

 

ADDITIONAL EXAMPLES

Evelyn Henson www.evelynhenson.com

 

Evelyn Henson

WANT TO WORK TOGETHER?

Email a project description to evelyn@evelynhenson.com for an exact quote. 

PS- after working with Evelyn on the above, we can then help you with personalized corporate gifting during the holidays! 

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